An Assessment of the Role of Social Media in Mobilizing Voters: A Study of Maiduguri Local Government, Borno State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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Background of the Study
Social media platforms have transformed political communication and voter mobilization in contemporary democracies, particularly in regions with limited access to traditional media channels (Abubakar & Usman, 2024). In Nigeria, platforms like Facebook, Twitter, and WhatsApp play a crucial role in disseminating political information, fostering civic engagement, and organizing voter turnout. Maiduguri Local Government, Borno State, has seen an increase in the use of social media for political activities, despite the challenges of insecurity and infrastructural deficits. Social media facilitates real-time interaction between political candidates and the electorate, creating a virtual space for dialogue and accountability (Ahmed & Musa, 2023). This study assesses how social media contributes to voter mobilization in Maiduguri, examining its effectiveness, challenges, and implications for electoral participation.
1.2 Statement of the Problem
Despite the increasing adoption of social media in political campaigns, its role in mobilizing voters in Maiduguri Local Government remains underexplored. Issues such as misinformation, digital literacy gaps, and limited internet access hinder its full potential (Bello & Ibrahim, 2023). Additionally, the effectiveness of social media in translating online engagement into actual voter turnout is uncertain. This study seeks to evaluate the influence of social media on voter mobilization in Maiduguri, addressing these gaps in the literature.
1.3 Objectives of the Study
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To examine the role of social media in disseminating political information in Maiduguri.
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To assess the effectiveness of social media in mobilizing voters during elections.
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To identify challenges associated with using social media for voter mobilization in Maiduguri.
1.4 Research Questions
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How does social media facilitate the dissemination of political information in Maiduguri?
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How effective is social media in mobilizing voters in Maiduguri?
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What are the challenges of using social media for voter mobilization in Maiduguri?
1.5 Research Hypotheses
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Social media significantly enhances voter mobilization in Maiduguri Local Government.
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Limited internet access and digital literacy impede the effectiveness of social media in voter mobilization.
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The use of social media increases youth participation in electoral processes.
1.6 Significance of the Study
This study provides valuable insights into the role of social media in enhancing electoral participation in Maiduguri Local Government. It contributes to the growing body of knowledge on digital politics, offering practical recommendations for political stakeholders on leveraging social media for effective voter engagement. By addressing the challenges and opportunities of social media in voter mobilization, the study helps inform policy reforms and advocacy efforts.
1.7 Scope and Limitations of the Study
The study focuses on the role of social media in mobilizing voters in Maiduguri Local Government, analyzing its impact on electoral participation. Data will be collected from voters, political candidates, and social media analysts.
1.8 Operational Definition of Terms
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Social Media: Digital platforms such as Facebook, Twitter, and WhatsApp used for communication and information sharing.
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Voter Mobilization: Efforts to encourage and organize voters to participate in elections.
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Electoral Participation: The active involvement of citizens in voting and other election-related activities.
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